Did you know? Spiders play a huge role in search engine rankings. Now, these aren’t your typical spiders that you find in the dark recesses of your home, sending you running for high-strength bug poison and a baseball bat. This is an entirely different species of spider.
Search engines use software robots (or spiders) to create compilations of words that are found on various websites, and this process is called Web crawling (how fitting). In this process, there are many, many pages full of words that the spiders scan through. Spiders start on the most popular and most used pages to begin their indexing, and this creates a sort of baseline or standard for content on various websites.
When spiders look at HTML sites, (yes, we’re getting super-nerdy) they look at two things: the words on the pages, and how the words are arranged. Much like humans, these digital super-spiders read left to right, top to bottom, and bolded words stand out as being more important. We could go into why page titles and metas are so important, but we don’t want to scare you. Trust us, they’re important.
So what you need to know about spiders is: 1. They’re really important, and 2. They’ll affect your website’s ranking when Googled.
If you don’t have any notable content and keywords, or content and keywords that the general public is actively seeking out, the spiders won’t recognize your website as having valuable information. As these spiders are crawling the Web, they will note how often other sites are linked to yours, or vice versa. Just as a person would, the spiders “click” on the links provided, and if it leads to your homepage, the spiders are essentially very impressed with you. Linking to your website through social media platforms, external blog websites, and press releases are all very good for your website’s ranking.
Spiders like keywords, and so should you. Keywords are general search terms that human users employ to find what they are looking for on the Web. Spiders, while Web crawling, will index and make note of the keywords listed on your site, and this affects how traffic is driven to your site. Keywords help the spiders navigate through content to make known what the content on the page pertains to. Keywords are ranked by how many people search for them and how often. Without the proper keywords on your website, the spiders won’t find you, and neither will the public.
All of this Web crawling boils down to one simple principle: SEO. SEO stands for Search Engine Optimization and is the process of ensuring your website is on the first page of a Google search. If the spiders don’t recognize your content or website are relevant enough, you get bumped to page two and beyond, and for all intents and purposes, you then don’t exist.
Ryno Strategic Solutions specializes in SEO and we know how to play the game. We know the rules, the do’s and don’ts, we know what the spiders want, and we give it to them! Without giving the spiders what they want your customers won’t find you, and that’s where we come in. Through precise and carefully planned tactics, much akin to online guerilla warfare, we do the hard work behind the scenes to make sure your ranking is something to brag about, and to make you visible to your customers.