Holiday Shopping Goes Viral

Yep, it’s that time of year again. Black Friday is just one week away and soon shoppers caught in the holiday spirit will rush into stores like warriors on a mission. Not surprising to those who aren’t willing to brave the crowds (or risk their lives in the process), holiday Internet shopping has seen significant growth over the last few years. In fact, mobile holiday shopping is even on the rise, with more than half of mobile device owners expected to use their smartphones/tablets for holiday shopping in 2012, whether for research, to locate stores, or to actually purchase products1.

With the emergence of Cyber Monday, taking place the Monday following Black Friday, Internet retailers have one more shot at making sales and all while offering shoppers the convenience to shop from virtually anywhere. But what about social merchants, such as those on Facebook, Twitter, and Pinterest? A recent survey shows that 49% of social merchants expect to see a substantial increase in sales this holiday season2. With this information in mind, it would appear that shoppers are simply looking for the best deal, wherever they can get it. What does this mean for retailers? Be everywhere (social, mobile, etc.) and offer great deals.

This makes it even more important for retailers of all sizes to have an Internet, social, and mobile presence. Easily navigable websites with mobile versions, populated and regularly updated social media profiles, and mobile apps are becoming commonplace for businesses and retailers both small and large. As the year ends and a new year begins, start to think about how you can grow your business and capitalize on all opportunities as consumer insight evolves with technology. Have questions about these endeavors? RYNO Strategic Solutions can help! Contact us today for more information on our Internet Marketing services.


1Internet Retailer;

2DTVUSA Forum;