- SEO and PPC Campaigns for HVAC.
- Non-reporting/RYNOtrax client – no lead volume to report on for campaign.
- As the SEO campaign matured and organic page rankings increased, client was less reliant on supplementing with PPC.
|Campaign Details||Visibility Percentage|
|Baseline Non-RYNO Site (Pre-Launch)||.32%|
|Month 1 (RYNO Site Launch)||2.73%|
|Current (Month 22)||82.05%|
|Campaign Details||Conversion Rate|
|Current (Month 22)||30.86%|
*Data is down due to COVID-19 related demand decrease.
Year at a Glance (May 2019 – May 2020)
Organic (SEO) and CPC (PPC) Traffic accounted for 81.1% of all website traffic in May 2020. This is up from 79.8% in May 2019.
Organic Traffic (SEO) saw an increase of 55.6% from all users and 59.96% from new users in May 2020 versus May 2019.
CPC (Cost Per Click / PPC) Traffic decreased in May 2020. Budget was adjusted to account for decreased search trends/demand. This decrease was offset by the increase in organic rankings.