So you’re seeking help outside of your own company to improve your digital marketing. This is a great strategy to see to it that your business gets the notoriety it deserves. After all, it truly is a jungle out there in terms of digital marketing. And if you’re competing in a highly saturated vertical such as HVAC or home repair, you will need an extra boost. Now that you’ve hired on or are in the process of deciding on a digital marketing agency, how can you hold them accountable? Lots of digital marketing agencies out there claim the same thing. They’re all trustworthy and can all send you to the moon regarding ranking. No matter what you decide, you’re always taking a chance. And it’s important to hold your agency accountable if you’re going to be working closely with them.

In this blog, we’ll cover how you can best hold your digital marketing agency accountable with non-negotiable tactics every business owner should know!

Stay in Touch

This may be a no-brainer, but working with a digital marketing agency isn’t a set-it-and-forget-it process. You can’t just hand over the keys and expect everything to go exactly how you envisioned it. In the beginning, a professional digital marketing agency will go over your short and long-term goals for your company’s marketing and even discuss strategies for its success online. This shouldn’t be where the story ends. Any marketing agency can pitch your ideas for reaching your goals, but how many can implement them and make them happen?

It’s not uncommon for out-of-touch companies to hire an agency to improve their digital marketing and basically leave it up to them with no involvement whatsoever. You’re investing in your company by hiring outside help, which shouldn’t result in wasted money! Stay in touch with your contact and ask for updates! Don’t accept excuses and short, dead-end answers. This is your business and your financial investment. Hold your marketing agency accountable for its actions!

An agency that is hard to stay in touch with or that takes forever to respond isn’t trustworthy. You should have your contact’s phone number, email address, and another method of contact that should be readily available to you. A good marketing agent keeps their clients updated on changes and important updates and discusses new strategies when needed. You shouldn’t have to reach out to your digital marketing agency for answers consistently. They should be coming to you! But if you need answers, they should be readily available.

Project Management

Another great way to hold your digital marketing agency accountable is by being involved with project management. Not every digital marketing agency is created equal, so depending on who you’re working with will determine how involved you can be. A good and trustworthy digital marketing agency will have full transparency with you and allow you to see the numbers and the progress of your campaigns and strategies. They’ll help you to understand metrics, explain why things are and aren’t working and what the next steps should be. Oftentimes, untrustworthy digital marketing agencies won’t be honest about the progress of their work or take credit for wins that aren’t theirs. You should know why things are working and where to point to find success.

At RYNO Strategic Solutions, we’re big on transparency with our clients. We want them to understand their metrics and reporting, so they’re on the same page with us. We remain honest with our clients and let them see all the nitty gritty details, whether they’re good or bad. We do this by connecting our clients with our one-of-a-kind RYNOTrax dashboard! With the RYNOTrax dashboard, we can show our clients:

  • NEW, bookable leads categorized
  • Monthly statistics
  • Google analytics reporting
  • Contact form/email classifications & supporting details
  • Trends from the month
  • Opportunities for CSR improvement
  • And much more!

As a business owner, you’ll know exactly how your company is doing with this state-of-the-art technology. The RYNOTrax dashboard keeps track of your important metrics and recorded calls with clients interested in your business. Our team of call listening and reporting agents personally categorizes calls and highlights important sections to support your lead conversions. You can then play these back and use the highlighted information to keep track of leads, follow up with clients, and use these samples to create strategies.

Document Everything

When entrusting your company’s marketing campaigns with an outside source, it’s important to document everything. From agreements to deliverables, signatures, metrics, billing, and any other documents that may be important later on.

Hold your agency accountable by doing these things:
  • Staying in touch with your agency
  • Having full transparency
  • Documenting everything

Take Charge!

A responsible business owner stays in touch with their digital marketing agency, keeps track of all their important documents, and knows and understands their metrics. Hiring a digital agency isn’t a set-it-and-forget-it process. As a company owner, you need to be involved and work as a team with the marketing agency you hire. You must hold your digital marketing agency accountable for sharing statistics and metrics with you, explaining their SEO strategies, ad campaigns, the trends from each month, and more.

If you’re in the HVAC, plumbing, electrical, or roofing industry and you want to grow your digital marketing strategy with a company that’s all about transparency, honesty, and getting results, reach out to RYNO Strategic Solutions today!