At RYNO, we’re all about helping businesses grow and scale to the next level. There are a number of levers to pull, including digital marketing, but in our nearly 20 years of experience, there’s one big missing piece that contractors often miss out on — and that’s call tracking.

The thing is, simply tracking calls isn’t enough anymore. That’s why we’re excited to introduce RYNOtrax Call Intelligence (CI)®.

Common Call Tracking Problems

First, let’s dive into something that isn’t such a big secret anymore. While call tracking is an essential tool for businesses looking to scale smarter, it falls short. There’s a lot of missing data about the customer journey (what went well on the call, what went wrong, and why the call didn’t book), a lack of insights into agent performance, and classifying calls by marketing channel is inconsistent due to human error.

All this missing data, combined with zero feedback around CSR performance and customer satisfaction can mean a lot of missed opportunities and revenue left on the table.

Basic call tracking falls short in a number of ways, including:

  • Lack of insight into call outcomes
  • Manual tracking is too time-consuming
  • Can’t track calls by Business Type, Service Line, or Equipment
  • No call handling data or metrics
  • Zero CSR performance visibility
  • No integration with CRMs or ad platforms
  • Lack of insight into missed opportunities, the monetary value of a missed call or unbooked lead

Are you seeing some familiar challenges and wondering if you’re missing out on business? We can almost guarantee you are. Now, let’s take a look at the solution.

The Solution? Call Intelligence

Available exclusively in RYNOtrax2.0™, Call Intelligence (CI)® is a powerful, AI-driven tool for contractors that combines call tracking, CSR enablement, and call coaching into one integrated solution.

Call Intelligence provides you with complete control and insights into the customer journey and your CSR performance. It also allows for advanced marketing attribution to understand your results by call and marketing channel. Problems like missed calls, calls for rework, rescheduled appointments, and angry customers are automatically identified so you can do more than just identify missed opportunities — you can drive more revenue and operate your business more efficiently, saving you time and money.

  • Near-Real-Time Call Insights: Track every call from search to sale with gen-AI lead tagging by service line, call outcome, agent performance, and customer sentiment in 60 to 90 mins, with priority call processing (insights delivered in 10 minutes or less) available.
  • Enhanced Agent Performance: Each call is analyzed in near real time by AI and provides CSR coaching opportunities to enhance customer experience, better handle objections, and increase booking rates.
  • Operational Efficiencies: Insight into non-value-added and non-business-related calls helps streamline call handling and optimize operations.
  • Customer Experience Optimization: Book more calls, improve responsiveness, and enhance customer experience and satisfaction.

When it comes to increasing your close rates and driving up your revenue, there are no other tools on the market quite like Call Intelligence.

How Call Intelligence Drives Revenue

Improved Customer Experience

If your customers aren’t happy, your business doesn’t scale. With Call Intelligence, you no longer have a blind spot for dissatisfied customers or underperforming CSRs. CI uncovers and solves for hidden weaknesses like business policies discouraging customers from booking, and areas of opportunities for CSRs to better empathize and connect with homeowners, and book calls.

Enhanced Sales Performance

Call Intelligence doesn’t just solve the problem of understanding what drives revenue, it drives more revenue itself. It starts by enabling you to coach your CSRs to higher booking rates, which helps you book more calls from your existing lead pool to drive greater revenue and ROI from your marketing efforts. It also helps you identify what business policies are preventing customers from booking so you can optimize for higher booking rates. Ultimately, you’ll be able to pinpoint which marketing channels are actually driving revenue and not just traffic. No more guessing which campaigns are worth your budget. You’ll know, down to the call.

By arming your team with these insights, you’re not just improving sales — you’re transforming the way you make marketing and staffing decisions. Whether you’re trying to close more booked jobs or simply stop wasting money on underperforming ads, Call Intelligence does more than provide data — it provides you with an actionable plan to improve your business today.

Technology Behind Call Intelligence

While we can’t spill all the secret sauce, what we can tell you is that Call Intelligence is powered by incredibly advanced generative AI, machine learning, and advanced speech analytics. CI is trained on data from more than 50 million real customer calls and automates call tracking on an entirely different level than ever seen before. With near real-time tracking and insights viewable exclusively on the RYNOtrax2.0™ dashboard, CI gives an immediate upper hand to contractors who wield its power.

With decades of experience and 50 million-plus calls listened to, the technology powering Call Intelligence is built specifically for contractors to help you capture and convert every lead that comes your way.

Use Cases of Call Intelligence

Call Center Applications

Your call center will never be the same after Call Intelligence. CI provides detailed call statistics and recordings, as well as automated transcriptions and summaries for every single call. Not only that, CI dispositions calls by call status (answered, missed, voicemail) and relevance.

Taking that a step further, CI also categorizes your calls into dimensions such as contact (qualified and booked), business (customer type, service type, etc.), and time. Finally, you get call ratings assigned to each call on a scale of 1 to 5 and opportunities to coach and enhance your call center performance.

Call Intelligence gives detailed call scores for:

  • Agent performance
  • Service quality rating
  • Caller sentiment rating

Marketing Optimization

Call Intelligence doesn’t just optimize your marketing efforts, it elevates them. CI automatically attributes and classifies calls by marketing channel and allows you to understand exactly where your marketing dollars are going and whether or not they’re driving your business forward.

Call Intelligence provides powerful tracking and analytics features such as:

  • Call log table with sorting and filtering to identify calls of interest
  • User selectable time periods and ranges to select calls for analysis and insights
  • Call metrics and trends, including counts by status, conversion rates, and heatmaps

Transform Your Business With Call Intelligence

In today’s highly competitive landscape, businesses need all the tools they can get to stay a step ahead of the competition. Call Intelligence provides your business with the ability to stop missing out on calls and revenue and ensure you’re getting the most out of your marketing efforts on every single call.

Want to power your business with Call Intelligence? Contact us now for a FREE consultation!