ContactWhy Email Marketing?
Engage & Retain Customers
Email remains one of the most widely used digital communication channels in the United States, with an estimated 9.8 billion emails sent each day in the U.S. alone. If you’re not using email to market your business, you’re missing out on a tremendous opportunity to engage with both your current and potential pool of customers.
From tailored campaigns aimed at your existing customer base to targeted emails that will earn net new customers, RYNO Strategic Solutions is the answer for home services companies looking for a partner to help scale and grow their businesses with email marketing.
Email Marketing for the Trades
Reach Customers Where It Counts
Our Targeted Email Marketing Process
Reach your ideal customers everywhere they are with the most comprehensive opt-in email database in the marketplace.
We provide a complete end-to-end system to build custom audiences, broadcast your message, and track results in real-time. We provide the data, the platform, and the tracking. Best of all, these campaigns can run alongside marketing to your existing customer base, or you can separate existing and net-new audiences entirely. By excluding your current customer list from targeted campaigns, you can focus your outreach specifically on net new prospects.
Our 3-Step System
Access 200M+ opt-in consumers. Target by geo, homeownership, household income, shopping habits, and 750+ other selects.
Build, test, and optimize your campaign. Our order management system allows you to launch targeted campaigns in minutes.
Your campaign is sent, monitored, and analyzed in real-time. Track results instantly with our online performance dashboard.
Our custom email campaigns deliver your message directly to a highly targeted, opt-in audience.
We also go a step further, extending your reach beyond the inbox by using an identity graph to serve display retargeting ads to the exact same audience across the web to reinforce your message and drive conversion.
The RYNO Advantage
- 100% opt-in consumer and business data
- 5+ million pieces of fresh data added monthly
- 200M+ consumer and business email records
- Time stamps and source URLs to verify consent
- Continuous data hygiene and validation
- Dedicated client teams for rapid campaign launch
- Target by geo, income, homeownership & 750+ selects
- Ongoing campaign management
Why Email Marketing?
Better Emails. Better Results.
Email marketing gives home service businesses a direct and cost effective way to reach the people who matter most. Whether you are introducing your services to new prospects or reconnecting with existing customers, email puts your business directly in front of the right audience. With the right strategy, email can generate new opportunities, encourage repeat business, promote seasonal services, and keep your home services company top of mind when customers need you most.
Retain Existing Customers While Reaching New Ones
When it comes to your existing customers, ongoing email campaigns can significantly impact your customer retention because you’re staying top of mind. Especially in the home services industry, many jobs are reactive, not proactive. You want to be the name they think of when their AC needs repair, or there’s a burst pipe and water pooling along the walls.
Plus, you’ve already paid the cost of acquisition for an existing customer. Email helps you keep that relationship active and give them more reasons to come back. They already know your brand, making email a natural channel for upsells, cross-sells, seasonal services, and other relevant offers. As part of a cohesive marketing strategy, it can help strengthen retention and extend the value of each customer relationship over time.
Targeting your existing customer base is great for retention, but it does not expand your reach to new customers. With RYNO, you’re gaining access to a pool of over 200 million opt-in consumers. From there, it’s a matter of narrowing down your targeted audience by things like location, household income, age, and hundreds of other identifiers. We help you build your ideal customer profiles, and then run campaigns that are custom designed to speak to those exact audiences.
Data-Backed Email Marketing Success
For home services companies, the case for email is straightforward: homeowners engage with it, and many actively prefer it as a way to hear from contractors.
Studies have shown that home services emails average close to a 27% open rate. That gives contractors a direct channel to put relevant offers, seasonal services, and brand messaging in front of homeowners.
Even more compelling, more than 1 in 4 homeowners prefer contractors to initially contact them by email. If you’re not reaching a quarter of your audience how they want to be reached, that’s a huge missed opportunity.
Email marketing gives you another way to reach homeowners through a channel they already use and, in many cases, actively prefer. Combined with precise audience targeting, it can help you stay in front of existing customers while creating new opportunities to reach net-new prospects.
Why Choose RYNO for Your
Email Marketing?
With nearly two decades of serving home services businesses, RYNO Strategic Solutions is the premium partner for your email marketing campaigns.
We provide a comprehensive, multi-channel approach to digital marketing, so you can reach your customers through a variety of channels. From SEO and PPC to generative engine optimization and more, we design, build, and optimize your website and digital presence to grow your business.
With RYNO, you also gain access to our proprietary RYNOtrax™ dashboard that tracks and correctly attributes leads so you can see exactly where your marketing dollars are going. No guesswork. Just clear reporting, transparent attribution, and a true partnership built around your growth.
Full Suite Digital Marketing Solutions
Website Design
Custom-built sites designed to engage and convert leads.
Learn more
Paid Media
Targeted ads that drive qualified traffic and boost ROI.
Learn more
Generative Engine Optimization
Make your business the one AI recommends for local service.
Learn more
Local Services Ads (LSA)
Get more leads with high-visibility Google Local ads.
Learn more
Search Engine Optimization
Rank higher on search results with proven SEO strategies.
Learn more
Email Marketing
Engage and convert leads through strategic email campaigns.
Learn more
Social Media Marketing
Build your brand and connect with customers online.
Learn more
CTV Advertising
Streaming ads across 150+ top TV networks worldwide.
Learn more
Video Production & Editing
High-impact videos that showcase your brand and drive engagement.
Learn more
RYNOtrax™
Gain valuable insights to maximize your marketing ROI.
Learn more
Call Intelligence
Leverage AI-driven analytics for smarter call tracking and insights.
Learn more
Contact Our Team
The Leading Choice for Contractors
RYNO brings the data, targeting, technology, and strategy together in one place to help contractors get more from email marketing. Whether you want to stay in front of existing customers, reach net-new prospects, or run separate campaigns for both, our team helps you build the right audience and deliver messaging designed around your goals.
With access to a database of more than 200 million opt-in consumers, hundreds of targeting criteria, and transparent performance tracking, we give you the tools and support to make email a more measurable part of your overall marketing strategy. Just as importantly, we understand the home services industry and how email fits into the broader customer journey.
Commonly Asked Contractor Email Marketing Questions
How does email marketing benefit contractors?
There are multiple ways to leverage email marketing, from retention to new client acquisition. Email marketing allows you to reach specific audiences with messaging built around who they are and what you want them to do. Our team can help you target existing customers, new prospects, or both, then develop different messaging, offers, and campaigns for each audience.
For example, an HVAC company could send a promotional email to their maintenance plan members for an exclusive discount on a service during shoulder season. Or, a roofing company could send out an email offering a free roof inspection specifically to homeowners aged 40-65 with an annual household income over $100,000 targeting a neighborhood they service that has older homes.
There are an infinite number of ways to utilize targeted email marketing, and it’s a proven method of getting your message in front of specific audiences, both new and existing.
In what ways does an email marketing agency assist contractors?
Email marketing agencies generally offer the creation and distribution of email campaigns for businesses with the intent to generate leads and sales.
At RYNO, we provide contractors with one of the most comprehensive opt-in email databases in the marketplace. We help you build your target audiences, craft the messaging that will resonate with them, and run targeted email campaigns that align with your business goals. Additionally, we employ an identity graph in order to serve display retargeting ads to the same audiences across the web so that your messaging is consistently reinforced.
Along with ongoing campaign management, we also provide A/B testing and continual tracking of the effectiveness of your campaigns to ensure you’re getting the best results possible with your marketing spend.
Do I need an existing customer email list to use email marketing?
Not at all! Whether or not you have an existing email list, our email marketing solution can still support your business goals. We help you build ideal customer profiles, and use our extensive opt-in consumer database to find the exact audience you’re looking for, in the exact areas you want.
If you already have an existing customer list, we also work with you to segment and tailor your messaging for that specific audience. All while our targeted email offering allows you to expand your messaging into new audiences.
Can you target homeowners in my service area?
Yes! Regardless of where your business is located, we can target homeowners in the service area(s) you serve, including for national or multi-state brands. Our targeting includes building customer profiles that align with the right geographic area, demographics, household characteristics, income, and other criteria.
What types of contractors can benefit from email marketing?
Contractors of all shapes, sizes, and industries can benefit from email marketing. We work with local and national brands across many home service trades, including HVAC, plumbing, electrical, roofing, garage doors, and other local service businesses.
Can email marketing help home service companies cross-sell other services?
Absolutely! Email marketing is a great way for multi-trade or expanding home services businesses to cross-sell their different offerings. For example, an HVAC and plumbing contractor could send out a reminder for seasonal HVAC service that includes a promotion for a discounted drain cleaning to try and drum up additional plumbing business.
Can email marketing help generate repeat business?
Yes! Email marketing is one of the best ways to stay top of mind with your existing customer base and increase customer lifetime value. By keeping your brand in front of your audience with relevant messaging and promotions, you can increase the likelihood of repeat business.
How does email marketing work with my other digital marketing campaigns?
At RYNO, we incorporate email marketing into a cohesive multichannel marketing strategy, synergizing your campaigns to keep your brand messaging consistent. Email marketing is a great way to support any existing digital marketing efforts, including SEO, paid search, social, and more.
