Digital Marketing for Roofing Companies

Custom Roofing Websites that You Own

Your website should do more than just look good, it should help your business grow. At RYNO, we build custom roofing websites that showcase your services, highlight your company’s strengths, and turn visitors into qualified leads. Each website design is tailored to your brand and built to support your goals with clear calls to action, smart layout, and a user experience that keeps homeowners engaged. Best of all, you own your site outright, giving you full control over your online presence and the confidence that it’s built to grow with you.

Website Hosting, Security & Maintenance

Your roofing website should work as hard as you do. That’s why at RYNO, we don’t just design and launch your site; we stay hands-on, making sure it runs smoothly long after it goes live.

We host your site on a secure, high-performance platform built specifically for WordPress, keeping things fast and reliable for every visitor – with over 99% uptime. Our team also actively protects your site against digital threats, so your business and customer data stay safe from hackers and vulnerabilities. And when you need updates—whether it's swapping out seasonal promotions, refreshing project photos, or keeping plugins up to date — we take care of it all. No guesswork, no hassle, just a website that works flawlessly and supports your growth every step of the way.

Pay-Per-Click Advertising (PPC) & Paid Media

Running a roofing business means juggling a lot — but finding new customers online shouldn’t be one of them. With RYNO’s paid advertising services, we take a multi-platform approach to getting your business in front of the right people at the right time.

From Google Ads and LSAs to Facebook, Instagram, Nextdoor, Yelp, LinkedIn, and even OTT advertising, we manage it all with proven strategy, data, and experience. Whether you're aiming to dominate local search, generate high-intent leads, or build brand visibility across social platforms, our team crafts campaigns that match your goals and budget. We track every click, call, and conversion so you know exactly what’s working and where your marketing dollars are going with PPC services from RYNO.

Search Engine Optimization Services (SEO)

If your roofing company isn’t showing up in search results, you’re missing out on a steady stream of high-quality lead generation. At RYNO, we build powerful SEO strategies that help roofers rise to the top of local searches and stay there, including in AI search results from platforms like ChatGPT. From optimizing your website structure and content to targeting the keywords homeowners actually use when looking for roof repair or replacement, we make sure your business is easy to find when it matters most.

We also focus on backlink development, local SEO tactics, and technical site health to build long-term visibility and trust with both Google and your future customers. The result? More organic traffic, better leads, and a stronger presence in your service area. That's why roofers trust RYNO for SEO services.

Email Marketing

When a homeowner needs a new roof, you want to be the first name they remember. That’s exactly what strategic email marketing can do. At RYNO, we build and manage personalized email campaigns that keep your roofing business top-of-mind with both past customers and new prospects. Whether it's following up on an estimate, promoting seasonal inspections, or sharing helpful roofing tips, every message is crafted to build trust and drive action.

We segment your audience, write targeted content, and use performance insights to fine-tune results over time. With consistent, value-driven emails, you’ll stay connected to your community and turn one-time jobs into lifelong customer relationships.

Social Media Marketing

Social media isn’t just for showing off — it's a powerful way to earn trust that turns into lead generation in the roofing industry. At RYNO, we create and manage social media strategies that help roofing companies build credibility, engage with their local community, and drive traffic back to their website.

From posting consistent, branded content to running targeted paid campaigns across platforms like Facebook, Instagram, LinkedIn, Yelp, and more, we make sure your business is seen by the right audience. We also track performance, monitor feedback, and keep tabs on your competitors, so your social media presence is never left to guesswork.

Whether you're sharing a recent roof install or running a promo for seasonal inspections, we create social media marketing campaigns that help your brand show up professionally and consistently — where your customers are already looking.

Video Production & Editing

In a visual world, showing is more powerful than telling, especially when it comes to roofing. At RYNO, we provide professional video production and editing that spotlights your craftsmanship, tells your brand story, and builds confidence with potential customers. Whether it’s a time-lapse of a full roof replacement, a client testimonial, or an educational piece on storm damage, our team handles everything from planning and filming to editing and final delivery.

Each video is designed to capture attention, drive engagement, and give your business a competitive edge across your website, social media, and ad campaigns. With high-quality video content, your roofing company can become a trusted face in the community.

CSR Coaching

Your customer service reps are often the first interaction a homeowner has with your roofing business, and that first impression can make or break the sale. At RYNO, our CSR coaching program is designed to help your team confidently handle calls, book more jobs, and deliver standout service from the very first "hello."

Through personalized coaching, call flow development, in-depth call reviews, and progress tracking, we equip your team with the skills they need to turn tough conversations into real opportunities. Whether it's handling price objections or guiding a concerned homeowner through the next steps, our training sharpens communication, boosts morale, and drives real revenue.

Call Intelligence

Not every phone call is created equal, and if you're not tracking what happens on those calls, you're leaving valuable leads on the table. That's where Call Intelligence comes in. Built into our RYNOtrax™ 2.0 platform, this powerful tool uses AI to analyze every inbound call and give you real-time insight into how your marketing is performing. It can tell the difference between a repeat customer, a missed opportunity, or a brand-new lead ready to book a roofing job. With this level of clarity, you can fine-tune your campaigns, coach your team more effectively, and make smarter decisions that drive revenue. Call Intelligence helps you understand what’s working, what’s not, and how to make every call count.

RYNOtrax2.0™

If you're investing in digital marketing, you should know exactly what you're getting out of it. RYNOtrax™ 2.0 gives roofing companies the power to track every lead, understand which campaigns are working, and see real-time ROI without digging through spreadsheets or guessing.

This proprietary dashboard breaks down every inbound call, filters out the noise, and highlights the true leads that matter most. Everything is categorized by service so you can see where you're winning and where there's room to grow. It even flags repeat callers, internal calls, and missed opportunities, so you get an accurate picture of performance. With clear data, lead tracking, and cost-per-lead insights all in one place, RYNOtrax™ helps you take control of your marketing strategy and grow your roofing business with confidence.