Episode 163: RYNOx 2023: Howard Behar

Howard Behar is former President of Starbucks International and a highly successful author and speaker. He has written two incredible books, including It’s Not About the Coffee: Lessons on Putting People First from a Life at Starbucks. In this episode, you can hear Howard speaking to an intimate audience at RYNOx 2023!

Culture, Culture, Culture

As Howard helped take Starbucks internationally, culture was everything. It didn’t matter if they were entering the market in Tokyo or Dubai, Starbucks is Starbucks no matter where you go. From the coffee to how they treated their employees, culture was an integral part of the explosive growth the company experienced under Howard’s leadership in the 90’s and until his retirement as President in 2003.

At RYNOx 2023, Howard spoke about culture, the start of Frappucinos, and so much more!

• The importance of culture in the growth of Starbucks
• Listening to the walls
• How your company culture is a direct reflection of you
• What the greater purpose of your company is
• How culture helps with recruiting
• The story of the Frappucino
• Howard’s best Starbucks story
• And more!

The Not-So-Secret Recipe

By the time Howard left Starbucks, the company was worth 15 BILLION. Now, it’s over 30B and over 500,000 work for Starbucks all over the world. If that isn’t proof that what Howard has to say to business owners works, then nothing will!

You can find more information about Howard and connect with him through his website, HowardBehar.com.