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Even the most successful business owners can look back in time and see all the ways they could have done things better. What if you could have that info at the start? On today’s episode of To The Point, hosts Chris Yano and Chad Peterman turn back the clocks and discuss what they should have done differently so contractors can have a head start today. Listen or watch now!
Accelerate the Process
As Chad looks back and wonders…what if he had doubled down on branding earlier? It took him a decade before rebranding Peterman Brothers, and he thinks he should have pulled the trigger earlier. It’s a big expense, and you have to have an actual “brand” to brand, but it’s an investment well worth it when done right.
The other big thing to focus on isn’t just throwing money at marketing and hoping for the best. You have to be tracking what’s working and what’s not, and most importantly you have to actually convert on the leads you have. More often than not, that starts in the call center.
As any longtime listener of the podcast knows, the blocking and tackling has to be your focus if you want to scale. Listen our Ken Goodrich series on The 7 Centers of Management Attention for more on that!
- The best marketing channels to double down on earlier
- How important branding is – and actually having a brand
- Why focusing on your call center is high priority
- Top hiring mistakes to avoid making
- How to get the HVAC system turnover process right
- The big expenses you have to make to scale
- Reaching out to other contractors early on
- How to avoid wasting a bunch of marketing dollars
- Why investing in your team and culture is a smart choice
- And more!
No Man is an Island
If there’s a single thing you can do now, it’s to start connecting to other contractors. Chad started out in 2011, and it took him four years to actually talk to another contractor. He never went to a conference or shop tour, and didn’t even know what questions to ask. In 2018, he visited Morris-Jenkins, and that permanently changed the course of Peterman Brothers for the better.
Go out there and network. Join the best practices groups. Attend the conferences. Do some shop tours. The more information you’re exposed to, the more clear your targets can be. You can start visualizing what your business can look like, and where it’s headed. Most importantly, though…you gotta do something.
NO. ZERO. DAYS.
