OTT Advertising for Local Businesses

What’s Included in Our OTT Advertising Services

RYNO handles the entire OTT buying and planning process for you, from building a custom audience most likely to convert into new customers, to creating your video ads for you.

• 1. Business Intake

  Our team will complete a thorough intake of your business and your marketing objectives. This gives us insights into the goals you’d like to achieve from your OTT campaigns and allows us to better guide you through the media planning and buying process. Everything we do is backed by data and comes from the perspective of a business owner. We always have your best interests in mind.

• 2. Custom Audience Building

  After gaining an understanding of your marketing goals and objectives, our team will then build a custom audience to serve your OTT ads. OTT is about reaching the right customer at the right time—not advertising on ESPN via YouTube TV because you think your audience watches ESPN. We’ll help you target verified homeowners of a specific age range, who meet your desired household income levels, living in homes of a particular age, whose previous searches show a direct interest in the services you provide.

• 3. Media Buying & Negotiation

  OTT advertising can be expensive when dealing directly with providers like Hulu, YouTube TV, and Sling. You get more buying power through RYNO’s strategic relationships with media providers, which saves you money on your advertising spots. We’ll then place the media buy on your behalf, so you don’t have to deal with pesky providers.

• 4. Creative Services

  Let us do the legwork so you don’t have to. We’ll work with you to craft the perfect script and messaging. Then, we’ll tackle the entire creative process, from scriptwriting to post-production, to create beautiful, impactful ads. You can be as hands-on or hands-off as you need to be.

• 5. Campaign Tracking

  Like other OTT ad agencies, we provide you with detailed reporting and insights (impressions by ad, network-level reporting, impressions by audience segment, etc.). More importantly, with RYNO, you get even deeper reporting insights that you can’t get from other OTT ad agencies, including website traffic from OTT ads, new leads generated from OTT (phone calls, web chats, and web form submissions), and revenue generated from each campaign.

• 6. Revenue & Campaign Attribution

  Unlike other OTT advertising services for local businesses, at RYNO, we can track OTT directly to your specific campaign goals. Need to hire 10 technicians? We can tell you exactly who applied as a result of OTT and who was hired. Looking to increase leads and sales? We’ll track OTT leads sources and work with you to provide full lead and revenue attribution from your OTT ads.