To the Point Home Services Podcast

The Home Services Podcast That Gives Back

Episode 180: How To Grab Attention And Turn It Into Business

July 25, 2023

Episode 180: How To Grab Attention And Turn It Into Business

Published: July 25, 2023


Whether you’re in the roofing industry or the PCHE world, you’re in the entertainment business first and foremost, like or not. Host Chris Yano speaks to a crowd at the 2023 Vertical Track event hosted by Tommy Mello to discuss how he got started, why getting the attention of your customers matters, and how to turn that attention into growth for your business.

Are You Not Entertained?

The first ROI you need to focus on is Return on Influence. We’re talking about how to get attention here, because before you can make a dollar, you have to get business, right? That means drawing attention to your brand and showing people who you are and what you’re about.

Lots of companies are doing the same thing. They have the same look, the same attitude, the same social posts…how are you setting yourself apart from the competition? How are you getting the attention of your audience and convincing them you’re one to choose?

You have to entertain and educate people. That’s how you make a powerful brand in the social media space. The good news is, there are a lot of really simple ways to get started doing just that! Listen or watch the episode to learn more!

Host Chris talks to the Vertical Track crowd about:
  • His journey into the trades
  • The 95/5 rule
  • The original ROI (Return on Influence)
  • How important attention to your brand is
  • The 6 P’s of marketing
  • How doing good is good business
  • Simple ways to entertain and educate your audience
  • And more!

The 95/5 Rule

Look, 95% of your competitors do the same exact thing day after day, month after month, and year after year. Only 5% of contractors are going to apply what they learn, try new things, and set themselves apart. It’s the 5%’ers that end up being the biggest players in town. The ones that set the standard and push the industry forward. The 5%’ers are the ones that end up DOMINATING the game.

Are you a 5%’er?

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