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TV Reach. Digital Precision.
Traditional TV is a spray-and-pray game.
CTV advertising combines the credibility and emotional pull of television with the surgical targeting of digital.
Every ad RYNO places runs on long-form content. Top TV shows, hit movies, and live sports where ads cannot be skipped. Your message gets seen, every time in premium viewing environments.
Reach verified homeowners by age, household income, home age, ZIP code, and prior search behavior. Stop paying to advertise to renters and people outside your service area.
See exactly how CTV creates a halo effect, improving performance across other marketing channels. Drive more calls, form fills & booked jobs. No more wondering if TV is “working.”
CTV vs. Traditional TV
Stop Paying for Eyeballs You Can’t Measure
Local broadcast TV has served only the biggest home service businesses for decades. CTV changed the math for everyone.
- Broad market reach across your DMA
- No targeting beyond channel and daypart
- Renters, apartment dwellers, out-of-area viewers
- No way to measure calls, leads, or revenue impact
- High minimum buy thresholds $$$
- Reach only verified homeowners in your service area
- Thousands of target audience filters
- Non-skippable ads on premium streaming
- Full attribution: Impressions → Calls → Booked Jobs → Revenue
- More buying power through RYNO’s partnerships
CTV for Home Service Businesses
Get Started Today
Ready to Own The Living Room?
Talk to a RYNO strategist about what a CTV campaign looks like for your business. No commitment, no fluff.
CTV stands for “Connected TV.” It’s any television that connects to the internet and streams digital content. Think smart TVs, Amazon Fire Stick, Roku, Apple TV, and gaming consoles like Xbox and PlayStation. When your ad runs on a streaming platform through one of these devices and appears on the TV in your room, that’s CTV advertising. It combines the living room presence of traditional television with the targeting precision of digital marketing.
OTT stands for “over-the-top” and refers to video content delivered over the internet, bypassing traditional cable or satellite providers. OTT includes streaming platforms like Hulu, Peacock, Sling, YouTube TV, and network apps like Fox Sports or HGTV.
Your ads can appear within that content the same way a commercial break works on live TV, except the audience is far more targeted and the results are fully measurable. CTV ads are a form of OTT advertising.
OTT refers to the content & the platforms. In other words, the streaming services your audience watches.
CTV refers to the device they watch it on. Your ad is OTT content being delivered through a CTV device.
In practice, the terms are often used interchangeably, and most campaigns run across both simultaneously. The important thing is that your ad appears on a large screen, in a non-skippable format, in front of the right audience.
RYNO places CTV ads across premium streaming inventory and TV networks, including ABC, FOX, ESPN, HBO Max, Peacock, NBC, and more. Every placement is on long-form content only: top TV shows, hit movies, and live sporting events.
We do not run ads on short-form or user-generated content. Your brand appears in the same environment as the biggest national advertisers.
No. RYNO exclusively places non-skippable CTV ads. Every campaign runs within long-form content where the viewer cannot fast-forward or skip past your ad.
YouTube and social video ads (Facebook, Instagram, TikTok) run in short-form, scroll-based environments where a viewer is a thumb-swipe away from moving on. CTV puts your ad on a living room television, mid-episode, with no skip option.
The viewing context is completely different. The audience is leaned back, fully engaged, and watching something they intentionally chose to watch. That attention translates into stronger brand recall and higher-quality impressions.
Yes, a CTV ad is a regular commercial, typically 15 or 30 seconds, that runs during a natural break in streaming content. It looks and feels exactly like a TV ad because it plays on the same screen.
The difference is who sees it. Where a traditional TV spot goes out to a broad market, your CTV ad is served only to the homeowners you want to reach, in the neighborhoods you serve.
Most agencies stop at impressions. RYNO goes further. We connect your CTV campaigns to website traffic, inbound calls, web form submissions, and live chat leads generated as a result of your ads. Through our RYNOtrax3.0 platform, we can attribute booked jobs and revenue back to specific campaigns.
RYNO handles the entire creative process in-house. Our professional video production team will work with you on the script, messaging, and visual direction, then manage everything through post-production. You can be as hands-on or as hands-off as you want. If you already have existing video creative, we can work with that too. Either way, nothing goes live until you approve it.
Not only can you, you should. CTV works best as part of a full-funnel strategy. Paid search captures demand that already exists. CTV creates demand by putting your brand in front of homeowners before they need you, so that when something breaks or they’re ready to act, your name is already familiar.
RYNO manages all of these channels together, which means your CTV spend is coordinated with your Google and Meta campaigns, not running in isolation.
If you’re doing over $1 million in annual revenue and looking to grow brand awareness in your market, CTV is worth a serious conversation. It’s not just for national brands. Local and regional home service businesses use CTV to dominate their market the same way the big players do — the difference is RYNO’s buying relationships make the entry point more accessible than going direct to streaming platforms.
The businesses that tend to get the most from CTV are those already running paid search and looking for the next channel to accelerate growth.
