As we continue on our conversation about this “low demand” trend we’re seeing, we’re focused on what you need to be paying attention to as a business owner in the trades. What can contractors do internally to tighten the ship? Are there some opportunities out there that can help you separate yourself from the pack and establish yourself in the market?
Contractors in the home services industry have survived for many, many years. What are you going to do from your leader seat to push forward? In addition to focusing on getting better at the core of your business–customer service, closing rate, your CSRs, processes, etc–there are products and services out there that your competitors may not be considering that can set you apart from your competition. That’s why Chad, Ken Goodrich, and many other big players are talking about SmartAC.
Josh and SmartAC focus on the relationship between the consumer and the contractor. After extensive research and planning, they created SmartAC to address two main struggles for contractors: membership sign-up rates, and retention rates. By looking at the business value and reverse engineering the platform to be useful for contractors, what they’ve built is more than worth investigating.
Did you know that industry-wide, only 20% of homeowners sign up for a 2-visit plan? Some of those are signing up just for discounted repairs, and end up not resigning when the plan has expired. SmartAC tackles these issues by providing 24/7/365 value for the homeowner, resulting in improved acquisition and retention rates for the contractor.
SmartAC is incredibly easy to install and implement into your processes, whether that’s adding it on to your membership plans or even simply bundling it into your installs. Everything is just $10/month for the software–less than the cost of a truck wrap to get 24-hour visibility. It checks that boxx in your customer’s mind that they have a contractor for their needs, and the app’s dashboard is branded with your logo so they always see that. It’s an easy way to add value!
If you’re interested in learning more about SmartAC, check out SmartAC.com or connect with Chad to learn more about the strategy to roll it out from a contractor’s perspective!