Contact
On today’s episode of To The Point we welcome CEO of Homefront Brands, Jeff Dudan! Jeff is also a Forbes contributor, host of the On The Homefront podcast, a national speaker, philanthropist, author, and was featured on season eight of Undercover Boss.
Whether you’re in franchising or you’re just passionate about building something meaningful, Jeff gives away decades’ worth of actionable insights about building generational wealth in this episode. Listen now!
Building Generational Wealth
Jeff started out as an athlete and played football for Appalachian State University. He excelled and graduated with honors in marketing while running a painting business on the side. Having a big heart for helping people, Jeff was involved in rebuilding South Florida after Hurricane Andrew. Dealing with insurance restoration sparked a big idea in him, and that spark became AdvantaClean — a restoration, water damage, and insurance restoration company. He and his partners grew it from one location to 240 franchise units nationwide before successfully exiting in 2019.
Since then, Jeff has gone on to build multiple franchise platforms in everything from home and property services to health and wellness. He’s focused on empowering franchises and helping others build generational wealth.
- His early background as an athlete and how it translates to leadership
- Building and exiting AdvantaClean
- Why he started Homefront Brands and his mission to empower franchisees
- What makes or breaks a franchise model
- The importance of discernment, discipline, and doing the work
- The Undercover Boss experience and its lasting impact
- Training leaders and franchisees for long-term success
- And more!
The Buck Stops With You
If you’re the owner of a business, it’s time to stop blaming others. You’re in charge. Jeff mentions that it takes a while for a lot of owners to realize that, and it’s only going to hold you back. He also mentions the importance of focusing on your frontline, where most of the good ideas come from!
If you’d like more of Jeff, check out his new website at JeffDudan.com.
Until next time … NO. ZERO. DAYS.
