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In this forward-looking episode of To The Point, host Chris Yano sits down with Ara Mahdessian, Co-Founder and CEO of ServiceTitan, for a deep dive into how AI is transforming the way contractors operate, compete, and grow. We talk about practical, real-world applications of AI and automation, with a clear focus on how contractors can use these tools inside ServiceTitan to drive efficiency, profitability, and long-term advantage.
Ara challenges listeners to rethink nearly every non-physical aspect of their business. As customer acquisition costs continue to rise, efficiency is no longer optional. From booking and scheduling to technician selection, payments, and follow-up, he believes AI will soon automate everything except the actual work in the field. Contractors who embrace AI will win, while those who delay risk falling behind as the industry accelerates toward automation.
Turning AI Into Real Profitability Inside ServiceTitan
For Ara and the ServiceTitan team, product development always starts with one question: will this make their customers more successful? Revenue, margin, and operational efficiency are the lens through which every feature is built. AI represents the biggest opportunity ServiceTitan has ever seen to help contractors grow, and missing that opportunity would be costly for both the platform and the businesses that rely on it.
That mindset is driving major investment in automation across call booking, demand generation, dispatching, field insights, back office workflows, inventory management, and more. One of the most impactful developments from the past year is ServiceTitan’s rollout of AI-powered voice agents. While software is never perfect, the speed at which these agents have improved has been eye-opening. In just a few months, they are already booking calls as well as, and in many cases better than, the average CSR.
Importantly, these tools are not reserved for large organizations. Voice agents and AI-driven workflows can create meaningful impact for businesses of all sizes. More sophisticated operations may extract more value, but the baseline benefit applies across the board.
- AI voice agents: booking performance & real-world use cases
- Underutilized ServiceTitan features contractors overlook
- Speed-to-lead, third-party leads & AI booking automation
- Capacity management, demand forecasting & proactive scheduling
- Profitability drivers every contractor should track
- Fully automated jobs & the future of home services
- How utilizing ServiceTitan translates into increased revenue for contractors
- Leadership, culture & building feedback-driven teams
- AI insights for service managers & business owners
- The rapid adoption of AI & what it means for contractors
- What Ara is watching most closely in 2026
- And more!
Culture, Curiosity, and Playing the Long Game
Beyond technology, Ara emphasizes that successful adoption of desirable behaviors in a company is ultimately a cultural issue. Building products that truly help contractors requires listening deeply and consistently to real customer feedback. Inside ServiceTitan, this behavior is reinforced intentionally through culture. Leaders reward it, ritualize it, recruit for it, and address it when it’s missing. Most importantly, they role model it. When leaders visibly seek feedback and remain open to learning, it sets the standard for the entire organization.
Ara believes growth comes from learning everywhere, not just from customers or competitors in the same space. He also believes that AI is not about short-term wins. It is about positioning your business for the future. Contractors who start learning, testing, and integrating AI now will be far better prepared for what’s coming next. Those who wait may find themselves trying to catch up in an industry that has already moved on.
Until next time…NO. ZERO. DAYS.
