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Live from Home Service Freedom, host Chris Yano gives a keynote speech around the true power of words and how they shape our businesses, our people, and our lives. With humor, personal stories, and hard-earned lessons from nearly two decades in the home services industry, Chris reveals the secrets to capturing attention, building influence, and driving results in an ultra-competitive market.
Whether you’re a contractor looking to grow, a leader wanting to inspire your team, or just someone needing a shot of motivation, this talk will leave you fired up and ready to win. Listen now!
The Two ROIs
Before you focus on the traditional ROI (return on investment), you need to be thinking about Return on Influence. With so many other companies in the same market that do the same thing that you do, why would a customer choose you? You have to get attention with your branding and marketing, and that all starts with understanding the power of words. What you say and how you say it matters.
As we’ve learned from Gary Vee, you either have to educate or entertain someone to get their attention. When you do both? That’s the perfect storm. You should be using social media as your proving ground for what gets engagement and resonates with your audience. Don’t be afraid to get creative and give your brand a memorable personality!
- The power of words and influence
- Return on Influence vs Return on Investment
- The 4 Pillars of Attention
- How to win on social media according to Gary Vee
- “Ship My Pants”: What Kmart taught us about grabbing attention
- What you need to pay attention to
- The 3-words self-talk exercise
- Words, tone, and their hidden meanings
- And more!
Win the Attention Game
The number one game you’re in is the attention game. You have to get it. Second? You have to pay attention. That means looking at everything from your team’s performance to how you’re taking care of yourself. And how you talk to your team and yourself matters. How you say things matters. Words matter. That’s the key here. Be mindful of what you say and how you say it. It can lift people up or put them down. And in the war of attention, you have to know what to say to win.
Be sure to follow Chris Yano on LinkedIn! Until next time, NO. ZERO. DAYS.
