Episode 232: The Days Of Just Generating Leads Are Over For Elite Digital Marketing Companies

In this episode, host Chris Yano is coming to you solo to talk about what’s on his mind as we start wrapping up the summer and head into the fall. With 2025 on the horizon, it’s time to start thinking ahead and what it will mean to be elite in the years to come.

Running a digital marketing company serving the home services and improvement industry for 17 years, experience starting, growing, and selling companies, and an extensive network allows Chris to bring big insights for contractors and marketers alike. And as always, Chris loves to give back by sharing everything he’s learned over the years. Join us and find out what he has to say with the mic all to himself!

The Game Has Evolved

The digital marketing game is not what it was 10 years ago. It’s not even what it was last year. Things are getting more expensive, more competitive, and if your agency isn’t keeping up, you’re going to fall behind with them. So, what should you expect from your digital marketing partner in this new era?

It starts with honesty, transparency, and good reporting. You and your agency should know every single net new customer they bring in. They should know the cost per lead for each of those net new customers, and exactly where that lead came from. Not only that, you and your agency should also be looking at how you performed, and finding ways to help in that area as well. That’s what a real partnership should look like, and what an ELITE digital marketing agency should be bringing to the table.

• His reflections on his career, the podcast, and the world of digital marketing
• What makes an ELITE digital marketing agency in this new era
• The importance of branding
• Why capacity management is increasingly vital
• How PPC advertising, SEO, and social media are still integral to an overall digital marketing strategy
• Why you should own your website, not “rent” it from your agency
• And more!

Are You and Your Marketing ELITE?

In this new era of digital marketing, agencies can’t just bring in leads. They have being in real, new net leads and attach revenue to them – seeing it all the way from start to finish. They need to be a partner, which means owning what they’re doing with transparency and facts to back it up. Without a foundation of trust – and your honesty about how your piece impacts the puzzle as well – the partnership isn’t going to work.

Want to see Chris live in person? Check out the upcoming events we’ll be at!