When Google rolled out its automatic crediting process for Local Service Ads (LSAs), the intention was clear: streamline lead crediting for advertisers and provide a more seamless experience. However, after a few months of observing its implementation across hundreds of home service brands in our portfolio at RYNO Strategic Solutions, a different story is emerging.

While we applaud Google’s innovation, our findings highlight critical gaps in the automatic crediting process. These gaps reinforce the importance of having an experienced Local Services Ads management partner, ensure your investment is optimized, and your business is getting the lead credits it deserves.

The Numbers Behind Google’s Automatic Crediting

Google allows up to 60 days to review and credit leads automatically, though most reviews occur around the 30-day mark. Here’s what we’ve seen so far:

October 2024 Review Rates

Google automatically reviewed only 35% of the leads our tagging process deemed eligible for credit, based on Google’s own criteria. Of these, only 7% have been credited. Even assuming all 35% eventually receive credits, that’s still far fewer than local businesses should rightfully be receiving.

November 2024 Progress

So far, Google has reviewed a mere 2% of leads, with no credits issued yet. While it’s early in the process, this low rate is concerning.

Without proper oversight, your business could be missing out on substantial lead credits that Google isn’t automatically processing.

Why Automatic Credit Isn’t Enough

Here’s the issue: Google’s process, while automated, isn’t comprehensive. RYNO’s tagging process identifies leads that meet Google’s previously stated LSA credit criteria, yet many go unreviewed or uncredited.

The good news? Our team steps in to fill the gap. Since November, we’ve been manually submitting unreviewed leads through Google’s new feedback survey. Though early in the process, we’ve seen that this manual intervention has recouped 3.5x more lead credits than what Google has automatically provided for some of our clients.

Imagine the lost opportunity if these leads weren’t identified and submitted.

What This Means for Your Business

For businesses relying solely on Google’s automatic system, valuable ad spend could be going to waste. Google’s crediting process simply doesn’t have the human oversight or strategic insight that an agency like RYNO provides.

Our process ensures every lead is vetted:

  1. Rigorous Tagging: Every lead is reviewed against Google’s crediting criteria.
  2. Manual Submissions: Leads flagged as eligible but not automatically credited are manually submitted through Google’s feedback survey.
  3. Ongoing Advocacy: We monitor and follow up to maximize your credit returns.

This proactive approach means fewer wasted dollars and a higher ROI on your Local Service Ads.

Why Partnering with a Digital Marketing Agency Is Critical

Google’s automatic crediting process, while a step forward, isn’t foolproof. Partnering with a team like ours ensures your leads are accurately reviewed, and your ad spend is protected.

We believe Google’s tools work best when paired with expert human oversight. By managing your LSA campaigns, we provide:

  • A higher percentage of lead credits than Google’s automated system alone.
  • Strategic insights and detailed reporting.
  • Peace of mind knowing your investment is actively managed and optimized.

Don’t leave your LSA performance to chance. Reach out today to learn how we can help you take control of your campaigns, ensure lead eligibility, and maximize your return on investment.

While Google’s automation is promising, the numbers don’t lie: without manual intervention, you risk leaving money on the table. Let us help you bridge the gap and get the most from your Local Service Ads.

Contact RYNO Strategic Solutions Today

Ready to take your LSA campaigns to the next level? Contact us to start maximizing your ad spend and ensuring every eligible lead works hard for your business.