Campaign Details | Visibility Percentage |
---|---|
Baseline Non-RYNO Site (Pre-Launch) | .32% |
Month 1 (RYNO Site Launch) | 2.73% |
Month 3 | 46.67% |
Month 6 | 73.5% |
Month 12 | 71.35% |
Month 18 | 82.05% |
Baseline (Pre-Launch) | Month 1 | Month 3 | Month 6 | Month 12 | Month 18 | Current (Month 22) | |
---|---|---|---|---|---|---|---|
Organic Traffic | 45% | 4% | 9% | 8% | 7% | 5% | 5% |
PPC Traffic | 1% | 5% | 1% | 2% | 3% | 4% | 5% |
Conversion Rate | 0% | 34.74% | 36.66% | 37.36% | 27.04% | 28.86% | 30.86% |
Total Leads | 2 | 6 | 4 | 3 | 2 | 1 | 0 |
Cost Per Lead | $3 | $7 | $1 | $2 | $3 | $4 | $5 |
July 2019
March 2020
Leads/Month
Organic (SEO) and CPC (PPC) Traffic accounted for 81% of all website traffic in May 2020. This is up from 71.6% in May 2019.
Organic Traffic (SEO) saw an increase of 31.17% from all users and 29.12% from new users in May 2020 versus May 2019.
CPC (Cost Per Click / PPC) Traffic decreased in May 2020. Budget was adjusted to account for decreased search trends/demand. This decrease was offset by the increase in organic rankings.