Episode 158: Gary Vee at RYNOx: Consumer Attention Arbitrage

RYNOx 2021: A Look Back

In 2021, RYNO Strategic Solutions hosted the first RYNOx (a mastermind group for the trades hosted by Chris Yano, CEO of RYNO Strategic Solutions). This peer-to-peer business and home services mastermind group was the first of its kind. Since 2021, it has become a once-a-year, exclusive event where HVAC, plumbing, electrical, and roofing companies come to talk strategy with the big dogs of the industry as well as those looking to grow their businesses and learn from the best. It’s truly a who’s who of the home services and marketing industry.

The first year was a huge hit, partially due to the 2021 lineup that included American entrepreneur, author, speaker, and internet personality Gary “Vee” Vaynerchuk. Gary was generous enough to attend RYNOx and talk to our interested attendees about the world of social media and how he sees it.

Who is Gary Vee?

Gary Vaynerchuk was born in the Soviet Union and immigrated with his family to the US when he was only three years old. His first professional venture was working in his family’s liquor store. From 1998-2003 he took ownership and grew his family’s business. These days, you might hear the name Gary Vee in regard to digital marketing, social media, or business strategy. Vaynerchuk sits as the chairman of his communications company VaynerX and as the CEO of VaynerMedia. He is the creator of the popular NFT Veefriends, and is also the co-founder of Empathy Wines with his father.

The World of Social Media Marketing and How Gary Sees it

Gary takes the stage, and the crowd falls silent. The attendees in the room have been waiting for this moment all day. They know that being in the same room with Gary Vee is a fantastic opportunity for their marketing strategies, and there’s a lot they can learn from the man. Gary begins his spiel by saying that everyone attending the panel has empathy for each other cause they all have the same drive and mostly came from humble beginnings. He continues by going into how substantial the attention of the consumer is.

This is the greatest era of attention arbitrage, according to Mr. Vee. The attention of our society is fragmenting, and this is a very special time in human history. This era of digital marketing and social media growth is only rivaled by the invention of the printing press. In the same way the printing press changed everything, so too has the invention of the internet. The rules are changing, and every rule is vulnerable.

“The financial opportunity of being good at creating pictures, video, the written word and understanding where to distribute them is the singular binary vulnerable variable of who’s going to win or lose, and it’s playing out every day.” -Gary Vaynerchuk, RYNOx 2021

The Internet has Changed the Game Forever

In the early days of the internet, people believed social media marketing was a nuance, a fleeting fad. But according to Gary, politics and the current political climate have changed everyone’s minds about the power of social media and its influence on modern society.

Gary says, “People think they have moats financially but underestimate their vulnerability because of how fast the world moves,” he continues, “The written word, audio, and video make people think and do shit,”

In a final thought before giving the floor over to the attendees for a Q and A session, he says, “There is a reason that every 100 years, there’s been a coup, and the government goes for the television and newspaper first.” strong words to chew on in regard to the power of social media and the masses.

A Golden Opportunity for Business Owners

During the Q and A session, Gary answers the questions of the biggest names in the home services industry and gives advice regarding business, marketing, and Vayner-isms for success. To hear more of Gary Vee’s thought-provoking speech and his pointers for business owners, listen to today’s podcast episode above!

Want to Come to the Next RYNOx?

RYNOx 2023 has come and gone and was held February 15th and 16th at Omni Scottsdale Resort & Spa at Montelucia in Scottsdale, AZ. Special guests included Howard Behar (retired president of Starbucks) and Hip-Hop and Rap superstar Nelly! Additional big names included Ken Goodrich, Leland Smith, Paul Kelly, and so many more!

You’re not out of luck if you missed this year’s exclusive RYNOx mastermind event. RYNOx 2024 will be bigger and better than the events that have come before!

RYNOx is the most exclusive home services event of the year and is not to be missed! If you’re an entrepreneur or company owner specializing in home services and looking to grow your business, this is a must for you to attend! Join us next year at RYNOx 2024!