RYNOx 2025: Expansion Wars with Tommy Mello & Tom Howard

Everyone is trying to grow their business, but the best way to do that is always up for debate. Live from RYNOx 2025, we bring you Tommy Mello and Tom Howard discussing exactly that!

Tommy is a strong advocate for greenfielding, while Tom has a history of very successful acquisitions. The two titans have a great conversation about the merits of each approach and drop lots of wisdom about more than the topic at hand. Listen now!

Greenfielding or Acquisitions — What’s Best?

With greenfielding, Tommy sees huge value in building businesses from the ground up. His company, A1 Garage Door, has a strong domain authority and uses SEO and smart GMB strategy to rank immediately in new areas. Investing in marketing and branding makes more sense than spending a high multiple for an existing company.

Tom, who is the vice president of ServiceTitan, believes that purchasing an existing company saves something more valuable: time. Speeding up the process and bypassing the early struggles of a business means an immediate revenue stream, and that’s something he feels gives expansion through acquisition a clear advantage.

• Why Tommy prefers greenfield expansion and how it gives him full control
• Tom’s strategy for acquiring businesses at low costs
• The importance of knowing your market share before expanding
• How SEO and digital marketing play a huge role in business growth
• The psychology of goal-setting and how to get the best performance from your team.
• Leadership strategies: Setting team goals & driving performance
• Making tough hiring and firing decisions as a leader

What’s Really Important?

In a world where so many are eager to boast and stretch the truth about how well their company is doing, Tom advises to take a step back and analyze what’s really important. There’s no actual value in simply being able to say you’re in 10 markets or that you’re hitting some big numbers. What’s important are things like your family and health, and for your company, it’s really just that bottom line. Whether it’s through greenfielding or acquisitions, it has to be right.

We hope you’re enjoying the live footage we’re bringing you from RYNOx 2025! Until next time…NO. ZERO. DAYS.