To the Point Home Services Podcast

The Home Services Podcast That Gives Back

Episode 205: How Go Green Plumbing Flourished in 2023's Home Services Landscape w/ Alicia Green

January 23, 2024

Episode 205: How Go Green Plumbing Flourished in 2023's Home Services Landscape w/ Alicia Green

Published: January 23, 2024


In today’s episode of To The Point, we bring to you Alicia Green, CFO & COO of Go Green Plumbing, Heating, and Air out of the Triad area of North Carolina! Established in 2015, Alicia began Go Green with her husband, Pete. From a humble start where Alicia was still working as a nurse at nights and running the business during the day, the company has grown immensely with no signs of slowing down.

It’s All About Growth

Originally from Reno, Alicia moved to North Carolina in 2006. She and her husband started Go Green out of their basement, and grew it step by step from hiring their first employee to finally having their own building for the business. With a focus on innovation and the team, Go Green has continued to find success year after year – with a target revenue of 19MM by the end of 2025.

In this episode, we talk about
  • Alicia’s journey from nursing to the trades, managing multiple roles in the company, and the challenges of early business operations
  • Importance of having the right people in the right seats within the company
  • Overview of the company’s current status: 65 employees, plans for significant growth in 2024, and a new building
  • Reflection on the initial challenges of hiring the first employee and the growth of the team
  • Go Green’s success in retaining initial hires and building a positive company culture
  • Discussion on the challenges of wearing multiple hats and the necessity of building strong teams for business expansion
  • Embracing technology like Dispatch Pro to enhance service operations
  • Significant investments in training, education, and apprenticeship programs to address the industry’s labor challenges
  • Introduction and success of the Premier Program, a leasing model, as a forward-thinking approach for gaining market share
  • And more!

Join Us for Part Two!

We’ll be back next week with part two with Alicia to talk more about her journey and what Go Green is doing to continue to see success today and moving forward. How is your 2024 going so far? Have you set your goals?

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