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Is SEO even worth spending time to understand? Does it matter in today’s world of marketing, and can you actually track whether it’s working?
On today’s episode, host Chris Yano and co-host Chad Peterman of Peterman Brothers discuss the “mystery” of SEO and answer common questions that business owners have, as well as provide valuable insights and actionable advice you can use to improve your efforts.
Does SEO Even Matter?
The short answer is YES! Search Engine Optimization (SEO) matters, and you need it for your business. Search engines like Google are looking for the best businesses to put in front of users, and if you want yours to be one of the top results, SEO is how you manipulate those rankings in your favor.
Not only should you understand some of the common factors that impact your SEO, but you should also know what kinds of metrics to pay attention to and what questions you should be asking your digital marketing agency in regard to your campaign.
Chris covers a lot of common SEO questions he’s heard over the years and Chad answers from a contractor’s perspective. Listen now!
- What SEO is and why it’s essential
- Why tracking keywords rankings is an important metric
- How domain authority impacts your SEO
- The definition of bounce rate and whether it matters
- How a backlinking strategy is a must
- The relevance of auditing and finding errors
- Chris’ 4 Buckets of SEO
- Understanding how to track the ROI of SEO
- And more!
Inspect What You Expect
Whether it’s SEO, dispatch, or how you’re running your calls, you have to be willing to take a step back and look at all the areas that impact your business. As Chad says, you have to “inspect what you expect,” and SEO is no different! The good news is that SEO is trackable from the moment a user clicks on your site all the way through to sale. There are plenty of great tools out there that you can use, like Ahrefs, and simply knowing what kinds of questions to ask your digital marketing agency and what metrics to focus on will put you ahead of the game.
We’ll be back next week with another exciting episode!
