Episode 262

How To Outwork, Outbrand & Out-Culture the Competition

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In a recent To The Point podcast episode, we sat down with Steve Holland, an industry expert who went from a rough start to selling a multimillion dollar home services business. His story is packed with real-world lessons for every contractor, business owner, and entrepreneur who wants to grow the right way.

Steve’s journey is nothing short of grit and determination. Growing up in West Bend, WI, he moved 15 times in 16 years, left home at 16 and a half years old, and took a pay cut to start in HVAC. Seven years of working 7 days a week later, he built Mr. Holland’s Heating & Electrical, scaled it to $10-12M before selling in 2021. His experience proves that success isn’t just about working hard, it’s about working smart.

How To Scale the Right Way

Too many business owners rush to scale, thinking more sales means more success. But in reality, bad pricing, inefficiencies, and weak branding will crush a business before it ever takes off.

So how do you grow without the growing pains? Steve suggests fixing your foundation, building a brand people remember, and leading your team like they’re your number one customer.

Don’t miss this episode, here’s what you’ll discover:
  • Steve’s rocky start to building and selling a multimillion-dollar business
  • The biggest mistakes contractors make when trying to grow too fast
  • How a simple radio ad turned Steve’s business into a household name
  • Your Most Expensive Customer (Hint: It’s NOT who you think!)
  • Why investing in your team pays off
  • How small businesses can outwork, outbrand, and out-culture bigger firms

Scale Smart, Lead Strong, and Win Big

The key to successful growth isn’t just scaling fast, it’s scaling smart. Fix your business first, invest in branding, and create a culture where employees thrive. By focusing on these fundamentals, your home services business will not only grow but also stand out in an increasingly competitive market. Check out this episode of To The Point, and you’ll leave with actionable insights. And remember, you don’t have to do everything, but you have to do something. NO. ZERO. DAYS.

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