Contact
Are contractors missing out on the next revolution in the customer journey? On today’s episode of To The Point, we bring on Taylor Hulett, Director of Training & Development at RYNO Strategic Solutions to break down how AI search is changing the game from contractors. From understanding how ChatGPT pulls its search results to what this all means for SEO, Google, and the future of marketing, Taylor helps contractors know what they need to be doing today to win the game. Listen or watch now!
Innovation Lab Learnings
As a former Digital Marketing Coach at Nexstar, Taylor has a long history of teaching and innovating. At RYNO, he’s helped put together an “Innovation Lab”, where AI (specifically ChatGPT) was studied to figure out how it’s impacting contractors and what we can do for our clients in this new digital marketing landscape.
What we’re learning is that there’s a big pivot happening. Google is losing ground to ChatGPT and other AI search platforms, and you need to be talking directly to your customers online with your content if you want to grab that traffic. Content is still king, but you’ve got to be answering questions that people are asking!
- Why AI is today’s “SEO moment” for contractors
- What RYNO’s Innovation Lab is discovering about ChatGPT rankings
- How AI search is reshaping local service discovery
- Writing content that ChatGPT (and your customers) love
- How small contractors can beat Goliaths with AI
- Off-site SEO: Which review sites matter most
- Proximity and local ranking in ChatGPT vs. Google
- What’s coming next: Paid search, Atlas, and monetized AI
- Taylor’s crystal ball predictions for 2026 and beyond
- And more!
Right now, it’s important to understand that how people interact online is changing. If you don’t get in front of it, you’ll get left behind. The upside? This is a chance for you get in early and gain a competitive edge, no matter what size your business is.
What Can I Do Today?
So, what can contractors do right now besides starting the shift towards conversational on-site content? There are a few really simple things you can start doing right now that will help you start ranking in AI search:
- Own your profiles on review sites
- Start encouraging reviews on those sites
- Claim your Google Business Profile (GBP)
- Make sure your NAP (Name, Address, Phone Number) matches across all platforms
Want to find out how you’re stacking up against the competition? Check out our FREE AI rankings analysis tool!
Until next time…NO. ZERO. DAYS.
