At any point in time, you might have several customers at every stage of the sales funnel. Focusing too much on attracting their attention might make it more difficult to turn that interest into actual conversions. Here’s three tips to keep your customers moving toward the sale.
1. Clarify Your Purpose
The days of clickbait, while they aren’t quite over, are starting to falter. Readers are becoming increasingly aware of when they are being tricked into following a particular piece of viral content, whether it’s on a site, blog or social media. The best way to hook readers at present is to engage them honestly, emphasizing the value for them.
Aim for a balance of information for your target demographic that:
- Provides useful content to help them in their daily lives
- Identifies how your company can solve problems for them
- Offers a strong call-to-action that makes it clear what to do next
This approach is more likely to keep visitors interested in learning more about your product or service.
2. Test Your Tactics
Knowing what works to bring your customers to the next level of the sales funnel requires understanding what doesn’t work, as well. Whenever you are trying a new marketing approach, you might as well attempt two at the same time.
- Test different PPC keywords
- Add unique content types to your pages
- Use different headlines
- Keep your changes limited, so that you can determine which tests provided the best return on your investment.
3. Simplify Signup
Some businesses do a great job getting customers to sign up, and then lose them on that last page. Keep in mind that many, if not most, of your visitors are accessing your site from their mobile devices. Limit your forms to one page, and preferably only a few fields. The longer it takes someone to register for more information, the less likely they are to complete the form and submit.
More site visitors are great, but getting them to buy is the real marketing goal. By following these conversion tips, you can engage your customers and persuade them to take the next step. To learn more about our lead generating websites, contact us today!