OpenAI is an artificial intelligence research laboratory here in the United States that consists of OpenAI Incorporated and OpenAI Limited Partnership. OpenAI’s mission is to promote and develop friendly and useful AI resources.
ChatGPT 3.5 was released to the public on November 30th, 2022. The latest advancement, Chat GPT 4, became available on March 13th, 2023. At this time, there are two versions of the AI Chatbot. For this blog, we’re talking specifically about ChatGPT 3.5. ChatGPT 4 has even less limitations, and is available only to ChatGPT Plus users at the moment.
How Can / Should SEOs Utilize ChatGPT?
ChatGPT and other similar AI programs (such as Google’s BARD) should be considered a supplementary tool and not something to be used by itself. It’s not a copy/paste solution to writing a blog or a page. As you may already know, it can be used for so much more than just writing content.
- Optimize existing content
- Write articles based on prompts
- Perform keyword research
- Analyze a website’s keywords
- Analyze a competitor’s keywords
- Scan a page for grammar, spelling, and sentence structure errors
- Summarize content
- Create metadata/title tags
- Create FAQ’s
- Provide a list of related topics
- Provide content based on experience
- Incorporate true human emotion
- Crawl the internet for information
- Distinguish fact from fiction
Unlike search engines, it doesn’t crawl the internet looking for information. It used learned information to provide you with an answer to the query you type in. As of now, it has data limitations and doesn’t always provide accurate information. It also doesn’t have any knowledge beyond 2021, as ChatGPT 3.5’s database is limited to information gathered prior to 2022 and beyond.
With all this in mind, can ChatGPT help you with your website’s SEO?
Let’s get into it.
Despite its limitations, ChatGPT can be incredibly useful for writers, content creators, SEO analysts, social media marketers, and anyone looking for a little bit of help with a project.
1 — ChatGPT & SEO Research
As you know, ChatGPT can create entire blogs or articles given the right parameters, but what it lacks is in-depth research, experience, and the human element, hence why we recommend using it as a tool and not a solution. An example of using ChatGPT as a tool includes keyword research – one of the most critical parts of creating content. It can also analyze your website’s content, or even your competitor’s website, to create new keyword ideas & topics.
If you want to target HVAC services, you can input something like “keywords related to HVAC,” and it will generate a list of related keywords such as “HVAC Installation” or “Ventilation.”
You can also input the query “long-tail keywords for HVAC” and get something along the lines of “HVAC maintenance plans for older systems.”
It’s important to remember that ChatGPT should be used in conjunction with other SEO tools and strategies. Not by itself. This is because it lacks the experience and understanding that human beings do, and can’t provide some of the SEO insights that other tools such as SEMRush could, for example.
2 — Content Optimization
Content optimization is another opportunity you can use ChatGPT for. You can implement the keywords from your ChatGPT research into your article or page to create better-ranking content.
If you’re writing a page about “furnace tune-ups” but you need to incorporate the keyword “heating maintenance,” you can ask ChatGPT to incorporate the keyword “heating maintenance” into the entire piece of content or just a paragraph.
You may need to play with your phrasing a few different ways to get the result you want, but it’s a great tool that can save you time.
3 — Voice Optimization
As previously mentioned, you can use ChatGPT to find long-tail keywords. These are commonly the types of keywords that people use when searching by voice. You can use ChatGPT to find out what long-tail keywords are most used for your specific vertical and use those for blog topics, headers within articles, or within landing pages.
Some examples of long-tail keywords typically used in voice search are:
- HVAC technician near me
- Air conditioner systems for small house
- What does toilet repair usually cost?
- How often do I need a furnace tune-up?
- Why is my AC making banging noises?
- What does a burning smell coming from HVAC mean?
ChatGPT & the Future of SEO
As of now, ChatGPT can act as a helpful tool to conduct keyword research, optimize existing content, analyze websites, create metadata and title tags, and so much more. While ChatGPT is limited in its knowledge of the world and has a bit of a learning curve, it’s still a welcome addition to the SEO tools you have at your fingertips.