Episode 250: A Proven Scalable, Repeatable Model For Growth Using Leadership Tactics | James Freeman

What does it take to grow a home services company from good to extraordinary? In our 250th episode of To The Point, we welcome James Freeman, CEO of PJ Fitzpatrick, who shares his journey of scaling businesses, building team culture, and inspiring leaders to believe in their potential.

Since stepping in as CEO in 2020, James Freeman has been the driving force behind PJ Fitzpatrick’s transformation, with the company on track to exceed $150M in 2024. His secret? A dynamic mix of leadership, listening, and a laser focus on culture.

If you’ve been looking for actionable insights to take your team to the next level, this episode delivers.

From Dish Network to PJ Fitzpatrick: A Leadership Playbook

James Freeman’s career didn’t start in home improvement. From his days with Dish Network to launching multimillion-dollar ventures in smart home services and kitchen remodeling, James learned to master one thing: people-first leadership.

“When PJ Fitzpatrick comes to a market, the customers win,” he says. And it’s not just customers — his teams do, too. James shares how he scaled PJ Fitzpatrick’s workforce from 116 employees to over 400 while keeping culture and quality at the heart of the business.

• Embracing the growth mindset and why believing in your team’s potential is the first step to scaling your business
• Listening as a superpower and how the “Start, Stop, Keep” feedback framework fuels innovation and improvement
• The Green Carpet Orientation that sets every PJ Fitzpatrick employee up for success, from day one
• Wins and lessons — forget “wins and losses” — and how lessons from Harrisburg, PA, reshaped his approach to launching new markets like Pittsburgh
• Expanding services, including diving into bathroom refreshes and learning to say “yes” more often without losing quality
• And more!

Leaders Are Built, Not Born

From one-day bath makeovers to scaling a business like a pro, James Freeman shows that great leadership isn’t just about making plans — it’s about making things happen. If you’re looking for real-world strategies to crush new markets, fire up your team, or turn challenges into wins, this episode is packed with gold.

Don’t miss our Part 1 and Part 2 episodes with Dave Geiger, founder and chairman of Horizon Group Holdings. This legend took Horizon Services from $1M to $500M and helped connect James with PJ Fitzpatrick, proving that great leaders don’t just build companies — they build other leaders.

So, ready to level up your business and get prepared for 2025? Tune in now.

Until next time…NO. ZERO. DAYS.