Episode 251: Why You Don't Need More Website Traffic to Grow Your Trades Business

In this festive episode of To The Point, hosts Chris Yano and Chad Peterman share holiday spirit and practical strategies to scale your business. With 2025 on the horizon, it’s the perfect time to re-focus on what it takes to grow—without the pressure of increasing your marketing budget.

Start the new year ahead of the competition. Tune in to learn simple, effective strategies to set your business up for lasting success!

Fixing Conversion Problems for Big Wins

Chris and Chad both agree: you don’t always need to spend more money to grow — sometimes all it takes is a simple and effective marketing strategy. Many businesses already have untapped potential in their current processes. For instance, Chris shared that 17% of calls in some companies go unanswered. That’s missed revenue sitting right there.

So what is the solution? Start with the basics:

• Answer every call: Whether with dedicated CSR or AI tools, ensure no opportunity slips through the cracks.
• Follow up faster: Use automated text responses for missed calls and contact forms to secure leads before they go elsewhere.
• Nurture leads: Chad shared how personalized text follow-ups work better than calls, turning lost opportunities into booked jobs.

• The Six P’s framework for improving conversions without increasing spend
• Why answering the phone is one of the simplest ways to grow
• How CSR coaching can transform your team’s call-handling skills and increase booked leads
• How fast follow-ups, including tools like Chirp Automated Follow-Ups, prevent leads from falling through the cracks
• Strategies for cross-promoting services customers may not know about
• The importance of building a unique personality for your business
• And more!

Make the Most of 2025

Growing your business doesn’t have to mean spending more—it’s all about working smarter. Ready to get started? Start by mapping out your customer journey, training your team to handle every call with care, and following up with your customers to keep the connection strong.

And don’t forget — you don’t have to do everything, but you have to do something… No Zero Days!