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On this episode of To The Point, we’re bringing another incredible highlight of RYNOx 2025 to your ears … for free! Industry legends Ken Goodrich of Goettl and Ismael Valdez of NexGen have a frank, no-bullshit conversation about how adversity creates the best operators in the business. Don’t miss this one!
Forged in the Fire
For Ismael Valdez, failure was never an option. Whether it was losing his mother at an early age, being orphaned, or struggling to get ahead after immigrating to the United States, he’s never once let those things be an excuse. Ken Goodrich is no different. What sets these two apart is that regardless of the circumstances, they push forward and use adversity to propel themselves and their businesses to greater heights.
Ismael remembers his father drilling into him and his brothers that if they were going to do something, they were going to do it right. Not only that, they were going to be the best at it. That’s the kind of mindset you need to dominate. Do you have that fire?
- KG’s and Ismael’s journey through the trades
- The value of mentorship
- Why just “getting shit done” is more important than anything
- How to get your employees to actually give a damn
- When and how to learn from your competition
- What most businesses are missing as an opportunity to grow
- Why leaders are always the most important part of an organization
- What separates a good business from a bad one
- And more!
No Excuses. Just Results
When you listen to KG and Ismael speak, you can tell that what they share is a mindset that allows them to tackle any problem and see it as an opportunity. While Ken prefers to ignore the competition and do things his way and Ismael prefers to focus on learning from his competition, they both have a shared determination that elevates their results despite a difference in methodologies.
If you’re a leader, your drive and vision will carry you through whatever adversity you may face. Don’t get stuck. Find the answer, and get it done. And let nothing stand in your way.
